________ involves less investment because the firm does not require an overseas marketing organization or network.It also involves less risk.
A) Indirect exporting
B) Direct exporting
C) Joint venturing
D) Licensing
E) Contract manufacturing

Question

Quizplus · Accepted Answer

Indirect exporting involves less investment and risk because the firm uses intermediaries to handle its overseas marketing, eliminating the need for its own overseas marketing organization or network.

________ Involves Less Investment Because the Firm Does Not Require