Of the following,which is the LEAST critical decision a company should make before going abroad?
A) what its international marketing objectives and policies are
B) what volume of foreign sales it wants
C) how many countries it wants to market in
D) how many people it wants to employ
E) what types of countries it wants to market in

Question

Quizplus · Accepted Answer

While all of the options are important considerations for a company going abroad, the number of people it wants employ is the least critical because it is not directly related to the success of the international venture. The success of the venture will depend more heavily on the company's international marketing objectives and policies, volume of foreign sales, number of countries and types of countries it wants to market in.

Of the Following,which Is the LEAST Critical Decision a Company