Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup, perfumes, and nail care products. The company has established itself as a high-end cosmetic product available at most national drug stores. In the past, almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Before deciding to launch the new line of products,Essentials conducted extensive market research to make sure the products were optimally positioned.A complete marketing plan,including mobile advertising,magazine advertising,event sponsorship,and sales promotions was established long before the products themselves were ready for market.In this case,Essentials was using ________.
A) cost leadership
B) entrepreneurial marketing
C) intrepreneurial marketing
D) formulated marketing
E) operational excellence

Question

Quizplus · Accepted Answer

The scenario describes a situation where Essentials conducted extensive market research to establish a complete marketing plan long before launching the new line of skin care products. This indicates that Essentials was using formulated marketing, which involves a structured approach to developing and implementing a marketing plan based on market research and analysis. The other options - cost leadership, entrepreneurial marketing, intrepreneurial marketing, and operational excellence - don't fit the scenario as well as formulated marketing.

Refer to the Scenario Below to Answer the Following Questions