A company that focuses on customer developments in designing its marketing strategies and on delivering superior value to its target customers is a ________.
A) market-centered company
B) geographic-centered company
C) target-centered company
D) customer-centered company
E) branding-centered company

Question

Quizplus · Accepted Answer

A customer-centered company focuses on understanding and meeting the needs and wants of its customers, delivering superior value to them, and developing marketing strategies that are tailored to their specific needs and preferences. This approach is in contrast to a product-centered or sales-centered approach, which focuses more on the company's own products or sales goals rather than the needs of the customer.

A Company That Focuses on Customer Developments in Designing Its