________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.
A) Corporate Web sites
B) Marketing Web sites
C) Web communities
D) Brand Web sites
E) Affiliate programs

Question

Quizplus · Accepted Answer

Marketing websites are specifically designed to encourage consumer engagement that will lead to a purchase or other marketing goal, such as signing up for a newsletter or filling out a contact form. Corporate websites may provide information and promote the brand, but they may not necessarily be focused on driving specific marketing outcomes. Web communities and affiliate programs are also not necessarily focused on driving direct purchases or marketing outcomes. Brand websites may be focused on building brand awareness and customer relationships, but may not specifically aim to drive direct purchases.

________ Are Designed to Engage Consumers in Interactions That Will