Using Web sites,email,online product catalogs,online trading networks,and other online
resources to reach new business customers is most closely associated with ________ online marketing.
A) B2C
B) B2B
C) C2C
D) C2B
E) B2R

Question

Quizplus · Accepted Answer

B2B (business to business) online marketing focuses on reaching out to other businesses as customers, rather than directly to individual consumers (B2C), or individuals selling to other individuals (C2C) or consumers, selling to businesses (C2B). B2B marketing often involves using online resources such as websites, email, and trading networks to reach potential customers. B2R (business to regulator) is a less common and specific form of B2B marketing that focuses on influencing government regulators.

Using Web Sites,email,online Product Catalogs,online Trading Networks,and Other Online