Which of the following is the most accurate name for a 30-minute television advertising program marketing a single product?
A) direct-response TV advertisement
B) home shopping channel
C) integrated marketing
D) direct-response commercial
E) infomercial

Question

Quizplus · Accepted Answer

A 30-minute television advertising program marketing a single product is commonly known as an infomercial, which is a combination of information and commercial. It is designed to provide a detailed demonstration of the product and persuade viewers to make a purchase through call-to-action prompts.

Which of the Following Is the Most Accurate Name for a 30-Minute