How has the need to manage existing customer relationships changed the telemarketing industry?
A) Telemarketing for nonprofit groups has become nonexistent.
B) Telemarketing is no longer used by small and medium sized companies.
C) Telemarketing has replaced direct mail and personal selling because of low costs.
D) Telemarketers are more effectively developing relationships with new customers.
E) Telemarketers are more likely to use "opt-in" calling systems.

Question

Quizplus · Accepted Answer

The need to manage existing customer relationships has led to telemarketers using "opt-in" calling systems, where customers have given prior consent to receive calls. This approach is more effective in building and maintaining positive customer relationships.

How Has the Need to Manage Existing Customer Relationships Changed