Data about the recency,frequency,and monetary value of past purchases are included in the ________ category of a customer database.
A) demographic
B) psychographic
C) geographic
D) behavioral
E) assessment

Question

Quizplus · Accepted Answer

Recency, frequency, and monetary value are all indicators of a customer's behavior, making the correct category the behavioral category. Demographic data includes information like age, gender, and income, while psychographic data includes lifestyle and personality information. Geographic data pertains to a customer's physical location, and assessment data could refer to a customer's satisfaction or feedback.

Data About the Recency,frequency,and Monetary Value of Past Purchases Are