A typical customer database is an organized collection of geographic,demographic,psychographic,and ________ data about individual customers or prospects.
A) ethical
B) cultural
C) medical
D) behavioral
E) emotional

Question

Quizplus · Accepted Answer

The given options suggest that the missing word should relate to personal data that can be collected about customers. Ethics, culture, and medical information may be sensitive and protected, whereas psychographic data relates to lifestyle preferences and attitudes. As a typical customer database aims to provide insights into customer behavior and preferences, behavioral data would be the most relevant option.

A Typical Customer Database Is an Organized Collection of Geographic,demographic,psychographic,and