Suppose you are planning to take a class with a professor about whom you know nothing. Just before class starts, a friend of yours describes the professor as inflexible, wordy, an easy grader, and kind to students. If the primacy effect is operating, you are most likely to think of the professor as:
A) inflexible
B) wordy
C) an easy grader
D) kind to students

Question

Quizplus · Accepted Answer

The primacy effect suggests that information presented first is most likely to be remembered or have a lasting impression. Since "inflexible" was the first trait mentioned, it is the one most likely to influence your perception of the professor.

Suppose You Are Planning to Take a Class with a Professor