Aronson and O'Leary conducted a study designed to encourage water conservation among male students showering at the university field house. They found that students were more likely to conserve water (by turning off the shower while soaping up) after:
A) a colorful, vivid sign urging water conservation was placed in the shower room.
B) a water-conserving "model" told them that they, too, should turn off the shower while soaping up.
C) listening to a high-status university official explain the importance of conserving water.
D) observing the behavior of a "model" who turned off the shower while soaping up.

Question

Quizplus · Accepted Answer

The study found that observing the behavior of a "model" who turned off the shower while soaping up was the most effective way to encourage water conservation among the male students. This is likely due to the social learning theory, where individuals are more likely to imitate the behavior of someone they perceive as similar or desirable.

Aronson and O'Leary Conducted a Study Designed to Encourage Water