Suppose you see an ad for a deodorant that focuses on how effective it is in comparison tests and how it compares in cost to other products and that it is all-natural. The persuasion appeal is:
A) the central route
B) the peripheral route
C) the logical route
D) the inoculation effect

Question

Quizplus · Accepted Answer

The central route to persuasion involves the use of logical arguments and substantial evidence to convince people. In this case, the ad focuses on the deodorant's effectiveness, cost comparison, and natural composition, which are logical and factual aspects aimed at persuading through reasoning and evidence.

Suppose You See an Ad for a Deodorant That Focuses