Petty and Cacioppo say there are two routes to persuasion:
A) The central and the peripheral
B) The primacy and the recency
C) The expert and the trustworthy
D) The fluency and the probability

Question

Quizplus · Accepted Answer

Petty and Cacioppo's elaboration likelihood model proposes two routes to persuasion - the central route and the peripheral route. The central route is a thoughtful and logical analysis of the message content, while the peripheral route involves more superficial cues like the source's attractiveness or the message's style.

Petty and Cacioppo Say There Are Two Routes to Persuasion