Scheduling ads unevenly,which is called ________,builds awareness that is intended to be carried over to the next advertising period.
A) continuity
B) pulsing
C) shuffling
D) sequencing
E) segmenting

Question

Quizplus · Accepted Answer

Scheduling ads unevenly, which is called pulsing, is a technique that builds awareness over time by increasing the intensity of advertising during certain periods and reducing it during others. This is meant to create a lasting impact on the viewer, and it is intended to carry over to the next advertising period.

Scheduling Ads Unevenly,which Is Called ________,Builds Awareness That Is Intended