Which of the following statements about radio as an advertising medium is true?
A) Radio advertising is typically quite expensive.
B) National radio advertising opportunities are simple to purchase.
C) One advantage of radio advertising is its high demographic selectivity.
D) Radio prohibits the use of segmentation strategies.
E) Radio is defined as an outdoor medium.

Question

Quizplus · Accepted Answer

Radio advertising allows for high demographic selectivity, as advertisers can choose the appropriate station and time slot to reach their desired audience.

Which of the Following Statements About Radio as an Advertising