Which of the following statements about magazines as an advertising medium is true?
A) Magazines have long lead times and deadlines that can reduce flexibility.
B) Magazines have not benefited from advances in communication technologies.
C) Magazines typically use a mass marketing strategy.
D) Magazines provide better local coverage than newspapers do.
E) Magazines have poor reproduction quality of images.

Question

Quizplus · Accepted Answer

Magazines often have lead times of weeks or even months and strict deadlines for submitting ad materials, which can limit flexibility in adjusting ad campaigns.

Which of the Following Statements About Magazines as an Advertising