In its classic ___________ campaign,Avis positioned itself against market-leading
Hertz by claiming,"We try harder."
A) informative
B) comparative
C) persuasive
D) reminder
E) cooperative

Question

Quizplus · Accepted Answer

The campaign of Avis positions itself against the market leader Hertz by claiming that they "try harder". This is a classic example of a comparative advertising campaign where a company compares its products or services with those of its competitors to demonstrate their superiority.

In Its Classic ___________ Campaign,Avis Positioned Itself Against Market-Leading