According to the ________ concept,new retailing forms often begin as low-margin,low-price,low-status operations to challenge established retailers,then become successful,and eventually take the place of the established retailers they had challenged.
A) agent
B) broker
C) wheel-of-retailing
D) warehousing
E) product life cycle

Question

Quizplus · Accepted Answer

The wheel-of-retailing concept explains that new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers. As these new retail forms become successful, they start to add features and services, which lead to increased costs and higher prices, eventually taking the place of the established retailers they had challenged.

According to the ________ Concept,new Retailing Forms Often Begin as Low-Margin,low-Price,low-Status