When establishing the responsibilities of channel members,the producer establishes a list price,sets discounts for intermediaries,and defines each channel member's ________.
A) sales limits
B) territory
C) legal rights
D) customers
E) mission

Question

Quizplus · Accepted Answer

When establishing the responsibilities of channel members, the producer defines each channel member's territory, which specifies the geographic limits within which the intermediary may sell the producer's products. The other options such as sales limits, legal rights, customers, and mission may also be established, but they do not necessarily define the responsibilities of channel members.

When Establishing the Responsibilities of Channel Members,the Producer Establishes a List