An intensive distribution strategy is most suitable for which consumer product category?
A) convenience products
B) unsought goods
C) shopping products
D) luxury products
E) supplies

Question

Quizplus · Accepted Answer

Intensive distribution strategy is a strategy where a large number of intermediaries or retailers are involved in distributing the product. Convenience products are those products that are inexpensive and require minimal effort to purchase. These products have a high demand and are frequently purchased by consumers. Intensive distribution helps to increase the availability of convenient products to the consumers, which is suitable for convenience products.

An Intensive Distribution Strategy Is Most Suitable for Which Consumer