The four major steps of designing a channel system are analyzing consumer needs,setting channel objectives,________,and evaluating the alternatives.
A) establishing a budget
B) identifying major channel alternatives
C) seeking regulatory approval
D) seeking legal advice
E) measuring objectives

Question

Quizplus · Accepted Answer

Identifying major channel alternatives is the next logical step after setting channel objectives. It involves evaluating the different types of channels available and selecting the ones that are most appropriate for meeting the set objectives. The other options listed (establishing a budget, seeking regulatory approval, seeking legal advice, and measuring objectives) may be relevant to the channel system design process, but they are not steps in designing the channel system.

The Four Major Steps of Designing a Channel System Are