In a ________,two or more companies at one level join together to develop a new marketing opportunity.
A) franchise
B) horizontal marketing system
C) corporate VMS
D) multichannel distribution system
E) conventional distribution channel

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at one level join together to develop a new marketing opportunity. This is different from other options such as franchising or multichannel distribution systems, which involve different methods of distributing goods and services.

In a ________,Two or More Companies at One Level Join