Consumers usually perceive higher-priced products as ________.
A) being in the maturity stage of the product life cycle
B) having a higher quality
C) having low profit margins
D) popular brands
E) being in the introductory stage of the product life cycle

Question

Quizplus · Accepted Answer

Consumers often associate higher prices with higher quality, so they may perceive higher-priced products as having better quality than lower-priced alternatives.

Consumers Usually Perceive Higher-Priced Products as ________