When companies de-emphasize price and use other marketing mix tools in their marketing campaigns,they are focused on being more competitive through ________.
A) target costing
B) value pricing
C) cost-plus pricing
D) a non-price position
E) skimming pricing

Question

Quizplus · Accepted Answer

When companies de-emphasize price and use other marketing mix tools in their marketing campaigns, they are adopting a non-price position strategy. This strategy focuses on non-price elements such as quality, features, design, or customer service to differentiate a product from that of competitors without relying on price as the main competitive advantage. This can enhance the perceived value of the product and build customer loyalty, which can result in long-term profitability for the company.

When Companies De-Emphasize Price and Use Other Marketing Mix Tools