Buyers are less price sensitive in all of the following situations EXCEPT ________.
A) when the product they are buying is unique
B) when the product they are buying is high in quality
C) when substitute products are hard to find
D) when the total expenditure for a product is high relative to their income
E) when the product is exclusive

Question

Quizplus · Accepted Answer

When the total expenditure for a product is high relative to their income, buyers become more price sensitive because they are more careful about spending their money. In all other situations, buyers are less price sensitive because they perceive the product to be unique, high-quality, difficult to substitute, or exclusive.

Buyers Are Less Price Sensitive in All of the Following