With target costing,marketers will first ________ and then ________.
A) build the marketing mix; identify the target market
B) identify the marketing mix; determine product cost
C) design the product; determine its cost
D) use skimming pricing; penetrating pricing
E) determine a selling price; target costs to ensure that the price is met

Question

Quizplus · Accepted Answer

With target costing, marketers will determine a selling price first and then work backwards to determine the target costs to ensure that the price is met. This allows them to design a product and determine its cost while keeping the desired profit margin in mind.

With Target Costing,marketers Will First ________ and Then ________

With Target Costing,marketers Will First and Then