The search for new-product ideas should be ________ rather than haphazard.
A) intermittent
B) systematic
C) segmented
D) strategically planned
E) rare

Question

Quizplus · Accepted Answer

The word "haphazard" suggests a lack of organization or planning, so the best choice for improving the search for new-product ideas would be a systematic approach. This answer is supported by common practices in product development, such as using market research to generate ideas, conducting SWOT analyses to evaluate potential concepts, and implementing stage-gate processes for managing the development and launch of new products. The other answer options do not address the need for a systematic approach to idea generation.

The Search for New-Product Ideas Should Be ________ Rather Than