Marketers are also using online simulated marketing technologies to reduce the costs of ______________ and speed up the process.
A) test marketing
B) focus group surveys
C) commercialization
D) post-testing
E) business analysis

Question

Quizplus · Accepted Answer

Online simulated marketing technologies allow marketers to test their products more quickly and at a lower cost than traditional methods such as focus group surveys or post-testing. This can speed up the process of test marketing, which is the process of introducing a product to a limited market to gauge its potential success before launching it on a larger scale.

Marketers Are Also Using Online Simulated Marketing Technologies to Reduce