The purpose of idea generation is to create a ________ number of ideas.The purpose of succeeding stages is to ________ that number.
A) small number; reduce
B) small number; increase
C) large number; increase
D) large number; reduce
E) limited number; sustain
Correct Answer:
Verified
Q6: An attractive idea must be developed into
Q7: New-product development starts with _.
A) idea generation
B)
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Q16: What are the two ways that a
Q20: Which of the following is the practice
Q30: _ calls for testing new-product concepts with
Q31: A _ is the way consumers perceive
Q36: With what groups do firms conduct concept
Q40: A detailed version of a new idea
Q41: Your firm added three new products earlier
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