A catalog retailer has identified Asians between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products.The retailer plans to direct its marketing efforts toward this group of consumers.The retailer has identified a ________.
A) target market
B) marketing mix
C) product mix
D) mass market
E) market aggregation

Question

Quizplus · Accepted Answer

The catalog retailer has identified a specific group of consumers (Asians between the ages of thirty-five and forty-five) as its potential market. This group is the target market for the retailer's products, and the retailer plans to direct its marketing efforts towards them. Therefore, the retailer has identified a target market.

A Catalog Retailer Has Identified Asians Between the Ages of Thirty-Five