An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters. These three groups are examples of ________.
A) marketing mixes
B) market segments
C) product mixes
D) mass markets
E) market positions

Question

Quizplus · Accepted Answer

The three groups identified by the organic farmer are examples of market segments - distinct groups of people with similar needs or characteristics that a company can target with its marketing efforts. The other options do not accurately describe these groups.

An Organic Farmer Has Identified Three Distinct Groups Who Might