"Less for much less" positioning involves meeting consumers' ________.
A) quality performance requirements at a lower price
B) lower quality requirements in exchange for a lower price
C) lower quality requirements at the lowest possible price
D) high quality requirements at a discounted rate
E) high quality requirements at the lower possible price

Question

Quizplus · Accepted Answer

"Less for much less" positioning involves offering lower quality requirements in exchange for a lower price, which meets the consumers' need for affordability over quality.

"Less for Much Less" Positioning Involves Meeting Consumers' ________