When competitors use differentiated or concentrated marketing,________ marketing can be suicidal.
A) differentiated
B) undifferentiated
C) concentrated
D) customized
E) localized

Question

Quizplus · Accepted Answer

Undifferentiated marketing means marketing to everyone without any specific target audience. In the presence of differentiated or concentrated marketing, undifferentiated marketing will be ineffective and wasteful, resulting in possible failure or loss for the company.

When Competitors Use Differentiated or Concentrated Marketing,________ Marketing Can Be