ByWay Pte Ltd chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.
A) extra research; costs
B) sales analysis; sales
C) increased sales; increased costs
D) geographic segmentation; demographic segmentation
E) attitudes; perceptions

Question

Quizplus · Accepted Answer

By choosing a differentiated marketing strategy, ByWay Pte Ltd is aiming to target multiple segments of the market with different products or marketing strategies. While this can lead to increased sales, it also comes with increased costs, such as research and development, production costs, and marketing expenses. Therefore, the company had to weigh the potential for increased sales against the higher costs associated with this strategy.

ByWay Pte Ltd Chose a Differentiated Marketing Strategy