Which of the following would a marketer be LEAST likely to do to encourage habitual buying behavior?
A) dominate shelf space
B) run frequent reminder advertising
C) keep shelves fully stocked
D) stress several key points in ad copy
E) focus on visual imagery and symbols in ad campaigns

Question

Quizplus · Accepted Answer

Stressing several key points in ad copy may be more effective in encouraging one-time purchases or considering a new product, rather than creating habitual buying behavior. Marketers will typically focus on other tactics such as dominating shelf space, running frequent reminder advertising, and keeping shelves fully stocked to encourage customers to continue to purchase the same product over and over again. Focusing on visual imagery and symbols in ad campaigns can also be effective in creating a brand identity and encouraging brand loyalty.

Which of the Following Would a Marketer Be LEAST Likely