Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of ________.
A) alternative evaluations
B) dissonance-reducing buying behaviors
C) product characteristics that influence rate of adoption
D) individual differences in innovation
E) post-purchase behaviors

Question

Quizplus · Accepted Answer

Relative advantage, compatibility, complexity, divisibility, and communicability are all factors that influence the rate of adoption of a new product or innovation, according to the theory of Diffusion of Innovation. These are not alternative evaluations, dissonance-reducing buying behaviors, or individual differences in innovation, nor are they post-purchase behaviors.

Relative Advantage,compatibility,complexity,divisibility,and Communicability Are All Examples of ________