Which of the following statements regarding competitive marketing intelligence is true?
A) The advantage of using competitive marketing intelligence is negligible.
B) All competitive marketing intelligence is available for free.
C) Competitive marketing intelligence relies upon privately held information.
D) Competitive marketing intelligence relies upon publicly available information.
E) Competitive marketing intelligence gathering is more focused on gaining insights into consumers' activities than competitors' activities.

Question

Quizplus · Accepted Answer

Competitive marketing intelligence relies upon publicly available information, such as financial reports, industry publications, and news articles. While some information may be privately held or require paid access, the majority of intelligence can be gathered through publicly available sources.

Which of the Following Statements Regarding Competitive Marketing Intelligence Is