________ is the systematic collection and analysis of publicly available information about consumers,competitors,and developments in the marketing environment.
A) Marketing data
B) Competitive marketing intelligence
C) Sales management
D) Customer intelligence
E) Value chain management

Question

Quizplus · Accepted Answer

Competitive marketing intelligence involves the systematic collection and analysis of information about competitors and the marketing environment. This information is publicly available and can provide businesses with valuable insights into consumer behavior and market trends. Marketing data, sales management, customer intelligence, and value chain management may also be important aspects of a company's overall marketing strategy, but they do not specifically focus on collecting and analyzing competitive intelligence.

________ Is the Systematic Collection and Analysis of Publicly Available