Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A) the marketing environment
B) the cultural environment
C) strategic planning
D) target markets
E) the marketing mix

Question

Quizplus · Accepted Answer

The term used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers is the marketing environment. The cultural environment, strategic planning, target markets, and the marketing mix are all related to marketing but do not specifically refer to the external factors and forces that make up the marketing environment.

Which of the Following Terms Is Used to Describe the Factors