In terms of a SWOT analysis,Ray-Ban believes it can use the ________ of its reputation as a sunglass manufacturer and an iconic brand to target each new generation of consumers.
A) weights
B) strengths
C) threats
D) opportunities
E) trends

Question

Quizplus · Accepted Answer

Strengths are internal factors that a company can leverage to its advantage. In this case, Ray-Ban's reputation as a sunglass manufacturer and an iconic brand are considered its strengths, which it can use to target new generations of consumers.

In Terms of a SWOT Analysis,Ray-Ban Believes It Can Use