Which of the following is NOT a step in marketing control?
A) setting goals
B) measuring performance
C) taking corrective action
D) defining the mission
E) evaluating the causes of gaps between expected and actual performance

Question

Quizplus · Accepted Answer

Defining the mission is not a step in marketing control but rather a foundational step in the overall marketing planning process. The other answer choices are all steps in the marketing control process.

Which of the Following Is NOT a Step in Marketing