Marketing control entails the following steps in order: setting goals,________,evaluating performance,and ________.
A) evaluating goals; measuring performance
B) achieving goals; measuring performance
C) taking corrective action; measuring performance
D) measuring performance; taking corrective action
E) taking corrective action; following up

Question

Quizplus · Accepted Answer

The correct order for marketing control is setting goals, measuring performance, and taking corrective action. Choice A is incorrect because evaluating goals comes before setting goals. Choice B is incorrect because achieving goals comes after setting goals and measuring performance. Choice C is incorrect because taking corrective action comes after measuring performance. Choice E is incorrect because following up should occur after taking corrective action.

Marketing Control Entails the Following Steps in Order: Setting Goals,________,evaluating