Amazon.com leverages relationships with its 35 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater ________.
A) partner value
B) share of customer
C) profit margin
D) social network
E) customer loyalty

Question

Quizplus · Accepted Answer

By recommending related products based on purchase history, Amazon.com is able to capture a greater share of the customer's purchases, leading to increased revenue and market share. This ultimately helps to build customer loyalty and increase profits in the long run.

AmazonCom Leverages Relationships with Its 35 Million Customers by Offering