Gap's opening of its first five stores in China is an example of which type of strategy?
A) Forward integration
B) Backward integration
C) Horizontal integration
D) Market development
E) Product development

Question

Quizplus · Accepted Answer

Gap's opening of its first five stores in China is an example of market development strategy. Market development involves expanding the target market for existing products or services, and in this case, Gap is expanding its target market by entering into the Chinese market.

Gap's Opening of Its First Five Stores in China Is