Which variable would be considered part of the "product" element of the marketing mix?
A) Advertising
B) Packaging
C) Payment terms
D) Inventory levels and location
E) Publicity

Question

Quizplus · Accepted Answer

Packaging is a key variable in the product element of the marketing mix. The other options listed (advertising, payment terms, inventory levels and location, and publicity) are factors that fall under other elements of the marketing mix (promotion, price, and place, respectively).

Which Variable Would Be Considered Part of the "Product" Element