Why is market segmentation an important variable in the strategy-implementation process?
A) Company strategies do not require increased sales through new markets and products.
B) It allows a firm to operate with no resources.
C) It directly affects marketing mix variables.
D) It allows a firm to minimize per-unit profits and per-segment sales.
E) All of the above
Correct Answer:
Verified
Q2: The online community of customers increasingly mirrors
Q3: What makes market segmentation an important variable
Q4: The online community of customers is more
Q5: Which variable would be considered part of
Q6: All of the following are true EXCEPT
A)
Q7: There are five component variables in the
Q8: Market segmentation can be defined as the
Q109: Which of the following variables is NOT
Q112: Which two variables rank as marketing's most
Q113: Name five strategic marketing issues or decisions.
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