All of the following are true EXCEPT
A) marketing has evolved to be more about building a two-way relationship with consumers.
B) in 2015 the number of LinkedIn users was closer to the number of Facebook users than to the number of Twitter users.
C) the online community of customers is much quicker, cheaper, and effective to reach than traditional focus groups and surveys.
D) successful strategy implementation requires a firm to know what people are saying about it and its products.
E) company websites should enable customers to interact with the firm on a variety of social media networks.

Question

Quizplus · Accepted Answer

In reality, in 2015, the number of LinkedIn users was not closer to the number of Facebook users than to the number of Twitter users. LinkedIn had 414 million users, Facebook had 1.55 billion users, and Twitter had 320 million users.

All of the Following Are True EXCEPT