When resolving conflicts between external and internal pay data,there is a growing sentiment that external comparisons deserve greater weight because organizations are finding it increasingly difficult to ignore market competitive pressures.

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As stated in the sentence, there is a growing sentiment that external comparisons deserve greater weight, implying that they are becoming more important. The reason for this is given as organizations finding it increasingly difficult to ignore market competitive pressures.

When Resolving Conflicts Between External and Internal Pay Data,there Is