Collectivism refers to

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Collectivism refers to giving priority to the goals of one's groups (often one's extended family or work group) and defining one's identity accordingly. It is a cultural value that is often associated with Eastern cultures, where the needs and goals of the group are emphasized over those of the individual. In collectivist cultures, individuals identify strongly with their groups (such as family, coworkers, or country) and are willing to sacrifice their individual needs for the benefit of the group.

Collectivism Refers to